08 Apr 2020
ICON has advised Nano Interactive Group on a £5.5m investment round from Maven Capital Partners, Clydesdale & Yorkshire Bank and existing investors Foresight Group.
The £5.5m investment will enable Nano to expand its business into the United States and invest in rapid expansion of its award-winning AI driven ‘intent targeting’ digital advertising campaign platform. Nano's platform connects leading brands like Microsoft, VW and Spotify with premium publishers, and allows advertisers and agencies to target users at the exact point of interest using a range of “live intent” signals, in a way that prioritises user privacy.
Amid the recent disruption caused by Covid-19 and surge in online media consumption it is more important than ever for brands to stay relevant, appear in quality environments and build brand equity. Publishers and advertisers want to work with innovative platforms that can help them to get the best results whilst fully respecting the privacy of their users.
Carl White, Co-Founder and CEO, Nano commented, “It is a massive endorsement of the business for us to receive such significant investment at a time of great turmoil. Our privacy-centric platform focuses on 'live intent' rather than identity and this initiative has been really well received in the last 18 months. Difficult market conditions often provide an opportunity for innovative products and we believe that this will be the case for Nano Interactive.”
Eddie Harding, Partner at ICON Corporate Finance, who introduced Nano to Maven and advised the company on the round, said: “I’m delighted to have helped Carl, Christian and the team raise this growth funding to scale their commercial operations and market expansion; particularly at a time when Covid-19 has inflicted immense disruption. Nano has proven it has a market leading product, providing digital marketeers not only with much more relevant referrals but also highly insightful knowledge of the demand drivers for their own products, and this funding will enable the company to expand into the key US market and beyond.”
Luke Matthews, Investment Director, Maven Capital Partners commented “Maven is delighted to support Nano as it embarks on a program of growth. Nano have built an innovative and successful intent targeting platform in the challenging and fragmented European Marketplace and are already working with many of the leading global brand advertisers. The senior team built by Carl and Christian bring formidable market experience to the business and have developed a strong global strategy. Nano has achieved impressive growth to date and we look forward to working with the team as they expand their platform”
Christian Geyer, Co-Founder & President US Operations, Nano said: "We have successfully market tested our products during a period of great change in the European privacy landscape and we have great confidence that our offering will have great resonance in the United States. I am personally looking forward to leading this aspect of our development"