Deals  |  Closed Deal

Projectlink Motivation sold to The Grass Roots Group Plc

Deal Release:

Projectlink Motivation sold to The Grass Roots Group Plc

25 Mar 2004

ICON Corporate Finance advised the shareholders of Projectlink Motivation on the recent sale of the company to The Grass Roots Group Plc. Following the acquisition, the combined group will have turnover of £115m and become one of the largest motivation and incentive companies in the UK.

Its brands include Supercheques,, Landmark and Flexi Vouchers and are used in sales incentives, reward and recognition, customer service, loyalty and long service schemes in over 300 organisations.

Clients include many of the leading companies in the UK such as BT, Royal Bank of Scotland, Astra Zeneca, Nationwide, Lloyds TSB, Abbey National, MFI and Oracle.

Key Facts:


Projectlink Motivation


United Kingdom

Key People

Richard Kirk, CEO


Deal type



Client Comment:

ICON did a superb job managing the process and trying to keep all the buyers on the same timetable. Being able to assess rival bids was crucial in keeping the price competitive.
Richard Kirk, CEO, Projectlink Motivation
Projectlink Motivation