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ICON advises benefits pioneer LogBuy on its sale to Reward Gateway.

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ICON advises benefits pioneer LogBuy on its sale to Reward Gateway.

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20 Dec 2016

ICON Corporate Finance, specialists in M&A for tech companies has advised benefits pioneer LogBuy on its sale to Reward Gateway.

LogBuy, founded in Denmark, provides benefits programmes to more than 200 organisations in the UK, including Philips Electronics, Carlsberg, GlaxoSmithKline, Grass Roots and Laing O’Rouke. It’s Employee Engagement platform, offers Reward & Recognition, Salary Sacrifice services, deals and discounts on over 10,000 brands, for over 650,000 employees of large organizations in the UK and Europe.

Reward Gateway who help the world’s leading companies like American Express, Samsung and IBM to attract, engage and retain their best people, have joined forces with LogBuy to deliver employers access to a 24/7 employee help desk, as well as a product range, which includes employee communications, wellbeing schemes and SmartHub, an integrated employee engagement platform.

Alan Bristow, CEO of ICON Corporate Finance, who advised the management of LogBuy on the sale: "Susanne and Lars Peter have created a tremendous online business and it is no surprise we had significant interest from major companies in the sector. We are delighted to have secured Reward Gateway as the acquirer for LogBuy UK. They are the perfect strategic fit for them as they seek to strengthen their market dominance.”

Reward Gateway’s Founder & CEO, Glenn Elliott said, “We’re looking for any opportunity to make the world a happier place to work, and today’s news means that the employees of over 200 companies that use LogBuy will have access to a wider range of rewards, and the tools to thank and recognise each other.”