ICON Corporate Finance advises ROI Hunter on its sale to global eCommerce accelerator Pattern
09.12.2025
ICON Corporate Finance is pleased to announce that it served as the exclusive corporate finance advisor to ROI Hunter, a leading performance-driven retail media data platform, on its sale to US headquartered Pattern Group Inc. (Nasdaq: PTRN), the world’s largest eCommerce accelerator.
Headquartered in the Czech Republic, ROI Hunter provides brands and retailers with a single source of truth for product, marketing, and merchandising data enabling margin-informed, SKU-level advertising decisions across Google, Meta, and Snap. The company manages over $1.8B in annual media spend and has built a defensible data moat through deep API integrations and proprietary optimisation capabilities.
The acquisition strengthens Pattern’s AI-driven advertising and marketplace infrastructure and will allow global brands to connect SKU-level product performance seamlessly across paid media and marketplaces.
ICON advised ROI Hunter’s shareholders and stakeholders including investors KAYA VC, Agora, and AccelerAsia Ventures throughout the process, securing a strategically aligned global acquirer and delivering a highly successful outcome.
“ROI Hunter has built a unique product data-optimised intelligence platform with global relevance. This transaction brings together two category leaders and creates a powerful foundation for the next chapter of data-informed eCommerce innovation. We are proud to have advised Karel and the ROI Hunter team on this landmark deal.”
“We are thrilled to welcome the ROI Hunter team to Pattern. Their deep technical expertise and proven track record with global retailers strengthens our ability to deliver product-level, AI-driven performance across every major advertising channel.”
Dave Wright
Co-founder & CEO of Pattern
“ROI Hunter has spent years helping brands understand profitability at the most granular level. Combined with Pattern’s data and AI capabilities, we can accelerate innovation and help brands understand the full journey of every product from discovery to purchase with unprecedented clarity.”
Karel Schindler
Founder & CEO of ROI Hunter
This acquisition demonstrates the strong and growing appetite for data and AI capabilities originating from Europe’s leading tech innovation hubs, a trend we expect to accelerate significantly through 2026.
